About

Who are we?

We are team Updraft. Based in the UK, we specialise in creating popular and effective tools that over 4 million WordPress sites rely on!

We are the team behind three major WordPress plugins UpdraftPlus, MetaSlider and WP-Optimize. Our plugins are currently installed on over 2 million WordPress sites and tens of millions of downloads!

Our values

EXCELLENCE

Excellence

Our aim is for WP-Optimize is to “just work” – elegantly and effectivly. To do this, it needs a solid foundation. Advances in features must not be through “quick hacks”, but through a base that can support users and all the different things they want to do for years ahead.

RELIABILITY

Reliability

We never hear from the vast majority of our users on any of our plugins; they “just work” for them. But, where users do have issues and questions, we’re committed to timely support provided by our knowledgeable software engineers rather than by drones who are just following a script.

INNOVATION

Innovation

For years, WP-Optimize has pioneered unique features in WordPress database optimization, such as automatically cleans up and optimizes your WordPress database without the need for phpMyAdmin.